Capturing the culture that makes Detroit what it is.

Miguel of Sno-Hut

in Introduction by

Miguel was born in Mississippi and as a child made his way to Detroit. Growing in Detroit in the late 1970s and 80s he navigated a new reality in the world of the Urban metropolis through the landscape of the phenomenon which crack cocaine swept Black communities nationwide. Incarcerated his senior year of Central High School Miguel never graduated but learned valuable business lessons that he applies to his properties and Sno-Cone business today. This discussion opens up the relationship between opportunity, street business, and legit business and how learning from each have strengthened Miguel.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.

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