The Cost of Cool: Keir Worthy on Culture, Design, and Legacy Detroit

“You can’t call it a comeback when we never left,” says Keir Worthy, reflecting on Detroit’s cultural rebirth with a mix of reverence and reality. In this in-depth conversation, Keir—designer, cultural connector, and proud Detroiter turned New Yorker—dives into what it means to carry Detroit’s creative DNA across coasts while staying rooted in the spirit of home. From helping shape Crain’s Detroit Homecoming to mentoring the next generation of Black designers at the Pensole Lewis College of Business & Design, Worthy unpacks how legacy Detroiters are reclaiming visibility in a city long defined by reinvention. He calls out the “cost of cool”—the price of gentrification that displaces the very artists who make a city vibrant—while celebrating the optimism of Detroit’s young creators who are building new lanes through collaboration and entrepreneurship. Through stories that span from Russell Simmons’ Def Jam days to the rise of Detroit’s design renaissance, Keir and Khary trace how creativity, music, and faith in community remain Detroit’s truest exports. This episode is a reflection on what’s been lost, what’s being rebuilt, and why “legacy Detroit” still has the blueprint for America’s cultural future.