Sweet, Not Soft: April Anderson on Growing a Business on the Avenue of Fashions

“We knew from the beginning we wanted to be that third space” — that’s how April Anderson, owner of Good Cakes and Bakes, breaks down why her organic bakery on Livernois is more than a storefront, it’s a whole ecosystem. In this on-location Detroit is Different conversation, April and Khary sit in the middle of fall rush and neighborhood kids’ events to unpack what it really takes to build and keep a Black business alive for 12 years on the Avenue of Fashion, the largest African American–owned business corridor in the country. She talks about the community that “showed up for us from day one and stayed with us through COVID,” and what it meant to fight through busted zoning rules, missing inspectors (“FBI came and shut down BSEED”), and a streetscape project that almost killed half the block. April gets honest about the tightrope of Black entrepreneurship in Detroit — trying to “work on the business and not just in the business,” learning that “money isn’t the motivator, people want to feel valued,” and figuring out how to keep staff paid when ingredients, labor, and everything else keep going up. She breaks down the joy and tension of working with family (“my mom had to listen to the manager too”), what she’s learning from fearless Gen Z employees who question everything, and why she refuses to chase Instagram trends that don’t fit her Southern-rooted story: “It has to connect with me and our story, or I’m not doing it.” Tied to the long line of Black Detroit shops that held neighborhoods together and looking ahead to who comes after her, April issues a challenge to any business thinking about moving onto Livernois: talk to the people first, bring what the community actually needs, be consistent, and know that “this neighborhood will support you—but they will hold you accountable.”