January 1, 2022, Yusef Bunchy Shakur delivered the State of Black Detroit 2022 Address and it was impactful. Initially, Yusef defined Black Detroit and its importance. The depth of the relationship between the Great Migration, legacies of revolutionaries, history of resilience, and the bonds between families were prominently addressed in Yusef’s message. The interactive dynamic from Detroit is Different’s live stream was a success as well. Rev. Teferi Brent, Brandon Jessup, Nadia Love, Prostell Thomas, Alfonso Pugh, and many others all joined in providing perspective and insight.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.