Metro Detroit’s Largest Small Business Shopping Experience, All Things Detroit & Jennyfer Crawford

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All Things Detroit is Metro Detroit’s largest small business shopping experience, bringing hundreds of local vendors and thousands of shoppers together in Eastern Market’s Sheds 3, 4, and 5 each Spring and Fall. Curated by Jennyfer Crawford over the past decade, the event showcases Detroit-made food, clothing, candles, and even Faygo jams and jellies, creating a unique celebration of local culture and commerce. In this interview on Detroit is Different, Jennyfer shares her vision for the next decade and the ways she pours her passion into supporting both buyers and sellers at All Things Detroit.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.