Kicking Knowledge on Flavor TV Before YouTube: Brother Sayeed Sanders Speaks

“Hip hop wasn’t just music—it was a mirror, a movement, and a megaphone for the unheard. We weren’t just playing records; we were broadcasting revolution.”Detroit is Different episode featuring Brother Sayeed Sanders, executive producer of the legendary 1990s Detroit/Windsor-based hip-hop TV show Kicking Knowledge. From Mississippi roots and snowy first days on Linwood to being recruited into engineering at MSU with Black Power speeches featuring Malcolm X and Elijah Muhammad, Sayeed breaks down a layered life of Black resilience, radical education, and revolutionary media-making. “People thought rap was noise, but I saw poetry and power.” Sayeed shares behind-the-scenes stories from his time interviewing Public Enemy, Outkast, LL Cool J, and launching Flavor TV across the border. “We didn’t just shoot shows—we preserved culture.” He also speaks on Detroit’s failing sewer infrastructure, cultural censorship, and the politics of Black image in media. A blend of engineering mind, cultural vision, and community-centered storytelling—this episode is for every Detroiter who remembers what came before YouTube, and why it still matters.