Jit, Murals & Joy Phillip Simpson Builds The Smile Brand

It’s not about showing your teeth—it’s a reminder to be kind, Phillip Simpson, founder of The Smile Brand, takes it from Sojourner Truth Homes and seven & Hoover to DSA hallways, a U-M critique that birthed his iconic smile, and the ATL streetwear era that sharpened his business grind. He breaks down jitting, mentors like Joyce Ivory and Tyree Guyton, closing the Baltimore Gallery, and why Black men’s joy is resistance—not performance. This one is Detroit to the bone: family, faith, murals, and a mission to make kindness contagious. Tap in and catch the full journey behind the face you’ve seen all over the city.