Capturing the culture that makes Detroit what it is.

Jay Rayford on Business, Sales, and Black Detroit

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Jay Rayford is creating opportunity through his network. Business is about profit for some, but few find value in the connection of creating businesses that bring people together. Jay is one of the entrepreneurs that is driven to find products and services that bond people to experiences. In this Detroit is Different discussion we talk about Social Sushi and how the business began. Jay opens up about his childhood and love for the Cody HS robotics team. Also, learn how to work as a salesman has built Jay’s confidence in building a strong network and family.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.

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