“It ain’t fly without us.” From that truth, Lazar Favors gives an hour of game on how Taste of Black Spirits is rewriting the rules of an industry that too often locks Detroit out. Lazar salutes Detroit is Different as “day one, step one,” then breaks down why he and Marshalle are a true “power couple” — we weaved it together,” fusing Taste of Black Spirits with the Detroit Black Film Festival to build culture and commerce at the same time. He explains their strategy to do ‘unusual business’ skip the middlemen, bring the decision-makers to the community, and redirect the dollars,” while schooling listeners on distribution gatekeeping, data, and survival in a shifting market. We get stories that sing Legacy Black Detroit: John Lee Hooker’s “Boogie Chillen’” whiskey line carried by his grandson. Also an E-40 cameo (Mr. Earl Stevens) with a portfolio from Tycoon to tequila. He pushes collective moves—“call it collective behavior”—linking Black-owned brands with Black-owned distilleries to scale faster.