Eric Cook: Rooted in Detroit’s Legacy, Running for Community Change

Published on December 26, 2024 in Introduction by Khary Frazier

Eric Cook’s story is a testament to Detroit’s spirit of perseverance and innovation. With roots in the historic Number Streets on the Westside, Eric’s journey is woven into the fabric of the city, where he’s built a thriving presence along the iconic West McNichols corridor. As the proud owner of Raw Space, located at 8420 W McNichols Rd, Detroit, MI 48221, Eric has transformed this venue into a hub for creativity, connection, and community. From high school days in New York to earning a history degree at Eastern Michigan University, his path reflects a deep commitment to education, culture, and community building. Now a logistics professional and community advocate, Eric invites you to join him for a 5K walk, jog, and run on Saturday, January 4, 2025, at 11 a.m., starting from Pillar and Pride to Raw Space. This event symbolizes his dedication to blending Detroit’s past, present, and future into a movement for health, unity, and empowerment.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.