Black Businessmen connecting in France to produce a Cognac with Lil’ Boosie

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Cognac is a drink that has fills bars, restaurants, and events that welcome Black nightlife in America. The reality is the liquor is only produced in the cognac region of France, where very few Black people live, and fewer Black Americans produce the liquor. Steve ‘Stevo’ Love has partnered with famed rapper Lil’ Boosie to create a cognac with 100% Black ownership. This is a rare reality in the world spirits, challenging industry to navigate in America, and the brothers have come together for an international business venture. Mercadier cognac is named the famed French warrior and is now represented by Lil’ Boosie. Learn about this unique venture and Steve Love’s Midnight Love wine, Ricardo Moore tequila, and more in this interview. Steve represented his business, Love’s Celebrity Brands, well at the inaugural Taste of Black Spirits event Saturday, February 19, 2022.

Love’s Celebrity Brands | Mercadier Cognac, Midnight Love Wine, & Ricardo Moore Tequila | Milwaukee, WI | Instagram: @itsjustmoneyent

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.