Baba Ari Shen Reflects on 56 Years of Sculpting Black Hair, From Indiana Roots to Detroit’s Rich Culture

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Baba Ari Shen has been cutting, sculpting, and celebrating natural Black hair for over 56 years, from the 1970s to now, witnessing the transformation of Black hair culture through different eras. His journey began in Indiana, where he learned from legends in Black hair care and became a master of his craft. His work has taken him across the country to cities like Seattle and Los Angeles, but it was Detroit that captured his heart. Since the early 1980s, Baba Ari Shen has embraced Detroit’s rich Black culture, expression, and history, finding it to be the most profound Black experience of his life. In this dynamic Detroit is Different episode, he reflects on his roots, the influence of Gary, Indiana, including stories of the Jackson 5 before Motown, and his love for natural hair that continues to inspire his work today.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.