All Things Detroit is a holiday honoring the event Jennyfer Crawford designed to help small businesses. What began in an apartment now has a partnership with Chase bank, welcomes thousands of buying guests, and sells out vending space for hundreds of vendors in days. All Things Detroit is a cultural experience because it’s an extension of the passion Jennyfer has for Pop-Up shops. Sunday, April 10, 2022, 10 am – 4 pm visit Eastern Market and see what All Things Detroit is all about. Watch the interview with Jennyfer Crawford to see how an idea becomes a plan than a reality. After the passing of Jennyfer’s father, her commitment to the mission and goal strengthened in the storm of the pandemic to keep going. How a woman grew her business that was 85% live events when live events were non-existent is phenomenal.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.
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