Zana Smith of Spectacles Detroit

Published on October 1, 2019 in Introduction by Khary Frazier

Zana Smith has been adding value to the culture of Detroit for years. Spectacles is a boutique that provides us with a peak into the cool Zana has helped curate. Clothes, music, accessories, books, and art are how other retailers would categorize what Spectacles offers us if you know it’s cool culture. Zana shared her story of how she started a boutique on Dexter Blvd and now stands as one of the only Black-owned retailers in Detroit’s Downtown today. Zana is joined by Piper Carter of We Found Hip-hop and we collectively asked Zana the “How’s & What’s” of Spectacle’s.

Zana Spectacles Detroit and Piper
Zana Smith has been adding value to the culture of Detroit for years. Spectacles is a boutique that provides us with a peek into the cool Zana has helped cur…

Zana is a staple for Detroit culture branded by the ‘Soul Detroit’ and so much more. This interview was special and a must-watch.

Visit www.detroitisdifferent.com for more #detroitisdifferent #SpectaclesDetroit #PiperCarter #KharyFrazier

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.