Understanding of Structure, Discipline, and Leadership make films for Renika McQueen

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Renika McQueen’s journey in managing a correctional facility and producing films reflects her understanding of structure, discipline, and leadership in both arenas. Her passion for writing, which began in childhood, has always been a way for her to express her emotions, thoughts, and talents. What started as a simple outlet has grown into a flourishing career in film. In this Detroit is Different feature, Renika discusses her latest TV series on Tubi, The Stranger in Our House. She shares the evolution of her storytelling from urban novels to screenwriting, as well as her approach to balancing business and maintaining her creative spark. Renika also opens up about how the pillars of family and marriage have played crucial roles in keeping her grounded and focused on her work.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.