The Frequency of Black Excellence: Piranhahead’s Soundscape of Detroit

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“This record is somebody’s pathway to not jumping off that ledge.” With that profound truth, Maurice “Piranhahead” Herd ushers listeners into a sonic and spiritual odyssey on Detroit is Different. A master craftsman of music and energy, Piranhahead unpacks how his Mississippi roots led through Muskegon to Detroit’s east side, eventually shaping a global funk and house music legacy rooted in community and Black excellence. From making cassette deck beats as a kid to orchestrating full string arrangements for legends, he reflects, “It’s more to life than the funk.” His stories stretch from shoveling snow at Grandma’s to jamming with Enemy Squad, to late-night spiritual calls with mentor Paul Riser. Whether recalling his Detroit studio days with Mollywop or being moved by Donny Hathaway, Piranhahead reminds us, “Some records will change somebody’s life… everything, the heart got to be there.” He challenges Detroiters not to give up their land, not to forget their sound, and to reclaim the city’s rhythm. “Detroit is heaven now… got a little hell in it though.”

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.

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