Sailing the World & Setting Her Own Path: The Imani Elie Story

Published on March 6, 2025 in Introduction by Khary Frazier

“I never saw myself working for anybody as a kid. I said, ‘I want to be a celebrity. I don’t want to work for nobody.’” Imani Elie turned her love for travel into a thriving business, Detroit Travel Co., and in this episode, she shares her incredible journey from Detroit’s east side to the Navy, traveling the world, and finally building her own travel agency. From navigating military life on an aircraft carrier to mastering the art of curating unforgettable travel experiences, Imani takes us through the highs and lows of her adventure-filled career. Hear about the moments that shaped her—from discovering peanut stew in Ghana to driving a ship near Dubai—and learn how she’s helping Detroiters see the world. Whether you’re a seasoned traveler or just getting your passport stamped, this conversation will inspire you to explore beyond your backyard.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.