In Business as Best Friends connecting Seniors to Resources

in Introduction by

Greg Hines and Kevin Manuel are entrepreneurs that came into the business of caring for elders through know-how and need. Greg and Kevin both relocated to Detroit during a time of the burgeoning renaissance of Black business and corporate excellence. Their work in pharmaceutical sales and management were assets in a region looking to acquire talent. Friends for years decided to go into business together with owning an Amada Senior Care franchise. The two began with one client who taught them much about aging care and attention and now their knack for customer service has grown into an expansive practice. During this time of the COVD-19 crisis keeping proper care for their clients has made their work more appreciated for many families in the region. Kevin and Greg open up about their journey and friendship. How being in business has strengthened their bond and now is a stronghold for their families. Special Thanks to Charlene Mitchell-Rogers for this great interview.

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What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.