Images and Ideas of how to relate messages to people is what Karen Dumas Knows and does Best

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In high school, running cross country provided Karen Dumas with a competitive edge that she carries with her today. Growing up on the lower Eastside by the Detroit River, where she still resides, Karen found clarity in her career path after one year at Michigan State University, realizing her passion for business. She founded Ideas and Images, a communications firm that has thrived under her leadership. Karen excels at helping clients connect their messages to people, demonstrating her exceptional skills and talent in communication. Her understanding of the intricacies of sender, receiver, response, and feedback sets her apart, turning what many find exhausting into her area of expertise. In this episode of Detroit is Different, we explore how Karen navigates the intersections of business, politics, and public attention, discussing both the benefits and challenges. Meet Karen Dumas on Detroit is Different.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.