How Partying became a Business for Nina Payne

Published on March 5, 2020 in Introduction by Khary Frazier

Nina Payne is helping ‘We Found Hip-hop’ grow. The institution developed to provide women safe, productive, and sustaining platforms to express Hip-hop. Nina’s experience in the world of music runs deep. Promoting parties, concerts, and managing tours are all tasks she took on in college. In her, Detroit is Different feature Nina opens up about her perspective of accompanying the vision of an artist as a business partner and more. Nina also shares some of her memories from the road touring with artists. This was an interview filled with how her talents and skills opened doors for her. Today Nina’s applying her wisdom with ‘We Found Hip-hop’ joining efforts with Piper Carter of the Detroit is Different Podcast Network.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.