Healthy Stores in a Black Community DeShanda Edwards (Project Enhanced Fitness)

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Enhanced Fitness is more than a business name for DeShanda Edwards it’s a lifestyle. The lifelong Detroiter applied her passion for exercise and supplements and started a business. Today 2715 Puritan Ave Detroit MI 48238 Mon – Fri 10 am – 6 pm (9 am – 6 pm Sat) are the welcoming hours for your to experience Project-Enhanced Fitness. DeShanda offers a health solution in the heart of a Detroit community needing healthy options. Her journey residing throughout Detroit’s vast Westside as a child and eventually attending and graduating from Northwestern HS (my alma mater) provided her some insight into Detroit culture. After HS, she graduated from Northwood University with a dual degree in management and marketing, assisting in her current business growth. In this interview, learn about sea moss, vitamin D, Northwestern HS’s great teachers, and how to grow a business in a Black neighborhood.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.