From Football, to Business, to Black Republican to Reparations, Keith Williams shares his Why

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Football was the gateway that took Keith Williams to Eastern Michigan University, where his knack for sales soon took hold. In the 1980s, he was selling business forms and starting a printing company. We explore his transition from the Republican Party to help develop a farmers market of the Lodge Service Drive and Livernois. His love for Black people was his motivation. Keith opens up about a decision he regrets and discusses how politics is fundamentally about interests. He sees Black business and Black ownership as the primary interests at hand.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.