From Fitness Movement to Business for Ashley Nicole

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Before venturing out into entrepreneurship fulltime Ashley Nicole had a growing base of Instagram support. ‘Watch Me Melt,’ is a journey where Ashley Nicole challenged herself to lose weight through the encouragement of her Instagram followers. Ashley’s idea has become a global program that has become a business of events, clothing, and more. In her, Detroit is Different feature Ashley shares her journey from salesperson and Wayne State University graduate to a fitness business person. Her work now is reaching globally and connecting so many people with others who optimistically are changing health lifestyles. Ashley also opens up about her journey at Cass Tech and love for performance with me (Khary Frazier & band General Population 2007 – 2016).

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.