From Camping to Community: Tepfirah Rushdan’s Journey to a Sustainable Detroit

in Introduction by

In this episode of Detroit is Different, we delve into the journey of Tepfirah Rushdan, Detroit’s Director of Sustainability, whose love for camping blossomed into a career dedicated to sustainable land use for Detroiters. A Cass Tech graduate rooted in the 7 Mile and Wyoming neighborhood, Tepfirah shares her insights on self-sustainability and community reliance through farming. As a founding member of the Detroit Black Farmer Land Fund, she has become an expert in urban agriculture and land access, advocating passionately for Black people to join her in this journey. Tune in to hear Tepfirah’s inspiring story and her vision for a more sustainable Detroit.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.