Founder of Yum Village Godwin Ihentuge speaks about Developing through Vision

Published on October 10, 2024 in Introduction by Khary Frazier

Restaurants often struggle in their first three years, but Yum Village, a fusion of African and Caribbean cuisine founded by Godwin Ihentuge, opened its doors on Woodward Avenue during the challenges of COVID-19. This venture was the realization of Godwin’s life vision, rooted in his upbringing on Detroit’s Westside as the eldest son in a Nigerian family. Once an introvert, Godwin developed a skill set in empathetic listening that has been key to building a strong team. Yum Village, which began as a smartphone app, has evolved into a full cultural experience, blending food with fashion and more. This Detroit is Different feature explores how defining and committing to a vision can lead to extraordinary growth.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.