Disco Tech by Detroit Digital Justice Coalition

in Introduction by

In the Fall of 2022, The Detroit Digital Justice Coalition green-lighted Tawana Honeycomb Petty bringing together an eclectic mix of creative working in technology, media, and music to deliver a DiscoTech. DiscoTechs, short for Discovering Technology, has the potential to provide a positive and hopeful experience for youth and seniors, creating a platform where we can teach and learn with each other in ways that allow us to investigate ourselves and our communities. This creates pathways toward solving problems collectively rather than waiting for others to solve them. The Disco Tech allowed families to engage with electronics, the internet, the community, media, and public policy inside their community. At Alkebu-Lan Village on Detroit’s Eastside, attendants had the bonus of delicious vegan pizza from its Food Detroit and roller skating to enjoy their time. Detroit is Different was there to gather perspective from a series of attendants creatively offering this dynamic event.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.