Detroit Essence, Black Excellence: How Jessica Blair Built Her Beauty Supply Legacy

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“You know Detroit is about the look, the feel, it’s a Detroit essence to the culture.” That essence radiates through Jessica Blair, the visionary behind Jessica Blair Beauty, a proudly Black-owned beauty supply store in the heart of Rosedale Park on Grand River. From learning hair care in her grandmother’s community-rooted home on Blaine Street to launching her own store after midnight shifts in psych hospitals, Jessica’s journey is one of resilience and intention. “It sounded crazy, but I felt like it was God telling me — no, this is what you need to do,” she shares. Her shop bridges tradition and trend, offering everything from natural hair essentials like TGIN to bundles and silk press staples. And she’s not just selling beauty — she’s restoring a legacy. “It was very community oriented,” Jessica remembers of her upbringing, a value now baked into her brand. Through thefts, floods, and pandemic pivots, she turned setbacks into success. Her grand opening on February 21 marked more than a business launch — it’s a celebration of Detroit beauty, Black womanhood, and the power of doing it yourself, for your people.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.

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