Embark on a journey to Southwest Detroit with Luis Ali and Tanya Saldivar-Ali on Detroit is Different, where Mexican American culture thrives and community empowerment is at the heart of everything. Through decades of experience and observation, Tanya witnessed the resilience of her mother as she owned and operated a neighborhood bar, sustaining their family against all odds. Meanwhile, Luis’s military service provided him with invaluable insights beyond the borders of Southwest Detroit. As their relationship flourished, so did their entrepreneurial endeavors, culminating in the leadership of AGI Construction. This captivating episode explores the intricate intersections of society, background, access, opportunity, and culture within one of Detroit’s most vibrant neighborhoods. Join us as we traverse through Italy, Atlanta, and Florida, before returning home to the vibrant streets of Southwest Detroit, guided by the inspiring journey of Luis and Tanya.
Building Opportunity for the Community at AGI, Luis Ali and Tanya Saldivar-Ali
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.