Capturing the culture that makes Detroit what it is.

Master Percussionist & Master Engineer: Carl ‘Butch’ Small

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Learning percussion from listening alone led Carl ‘Butch’ Small to travel the world with the Undisputed Truth, the Dramatics, Parliament, and the Four Tops. Small’s understanding of music led to a respect, knowledge, and love for studio engineering which guided him to production, arrangement, and composition for Bootsy Collins at the height of his success in the 1970’s & 1980’s. Butch Small was a centerpiece providing all the sounds you notice but can’t recognize in records like Parliment’s ‘Tear the Roof Off,’ Dr. Dre & Tupac Shakur’s ‘California Love,’ and LJ Reynolds ‘Key to the World.’


Also, his love and support of his son led him to start Detroit’s flagship hip-hop record label World One Records. His encouragement of his son DJ Los moved him into open one of Detroit’s first studio’s welcoming rappers to perform, release, and shares their music with the world. Acts like Kaos & Maestro, DICE, and Nikki D all were given a national stage from a studio on 6 Mile road run by Butch Small. In the 1980’s and 90’s at Shantinique’s Music, Harmony House, and White’s Records World One Record releases rivaled the success of NWA, Public Enemy, & Salt-n-Pepa selling tens of thousands records. Small’s life is a rich narrative which makes and keeps Detroit so Different. Work with Tupac Shakur, Don Davis, Ortheia Barnes, David Ruffin, Mariah Carey, Dr. Dre, RJ Latest Arrival, are just some of the people who have relied upon the percussionist with golden hands and a better ear.

How Detroit’s flagship label for Hip-hop music World One Records started

Butch Small talks about how he started World One Records out of support and love of his son DJ Los.

Butch Small talks about how he started World One Records out of support and love of his son DJ Los.

How a drummer for Detroit became a lead engineer for Death Row Records

Butch Small talks about the phone conversation with Dr Dre that led to Death Row Records sending him thousands of dollars to drive cross country and work alongside Suge Knight, Dr Dre, and Tupac Shakur.

Butch Small talks about the phone conversation with Dr. Dre that led to Death Row Records sending him thousands of dollars to drive cross country and work alongside Suge Knight, Dr. Dre, and Tupac Shakur.

Don Davis setting up United Sound Studios

Buth Small talks about how Don Davis’ vision for United Sound Recording Studio was an idea Berry Gordy knew about first. Small shares how the Dramatics, Geroge Clinton, Zapp, and Bootsy Collins kept the music alive in Detroit when Motown left.

Buth Small talks about how Don Davis’ vision for United Sound Recording Studio was an idea Berry Gordy knew about first. Small shares how the Dramatics, Geroge Clinton, Zapp, and Bootsy Collins kept the music alive in Detroit when Motown left.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.

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